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  Title Copies
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest 
Edition: 1 
Year: 2014 
ISBN: 111861125X 
ISBN 13: 9781118611258 
Call No: 658.8 YOH 
 1 
What Women Want: The Global Market Turns Female Friendly 
Edition: First Edition 
Year: 2010 
ISBN: 1416569952 
ISBN 13: 9781416569954 
Call No: 658.8 UND 
 1 
When it's Right to be Wrong - Fight For Ideas; They're Worth It 
Year: 2015 
ISBN 13: 9780670078752 
Call No: 659.1 HOW 
 1 
Who Owns the Ice House? Eight Life Lessons From an Unlikely Entrepreneur 
Year: 2010 
ISBN: 0971305935 
ISBN 13: 9780971305939 
Call No: 338.04
TAU 
 3 
Writing Guidelines for Business Students 
Edition: 5th edition 
Year: 2012 
ISBN: 0170216381 
ISBN 13: 9780170216388 
Call No: 808.06665 EME 
 1