Effective Business Communications
Type
Book
Authors
ISBN 10
007044398X
ISBN 13
9780070443983
Category
Unknown
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Publication Year
1997
Publisher
Pages
640
Description
The Murphy book gives strong emphasis to completeness, conciseness, consideration, concreteness, clearness, courteousness, and correctness in business communication. These "seven Cs" guide student-readers to choose the content and style that best fits the purpose and recipient of any given message. Pedagogically rich, most chapters in this paperback text include checklists, mini-cases and problems, "Communication Probe" boxes which summarize related research, and sidenotes that isolate significant points that should not be missed. Two new chapters are devoted to ethics and technology respectively. - from Amzon
Number of Copies
1
