Social Communication in Advertising: Consumption in the Mediated Marketplace

Type
Book
ISBN 10
0415966760 
ISBN 13
9780415966764 
Category
Unknown  [ Browse Items ]
Publication Year
2005 
Publisher
Pages
696 
Description
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice   - from Amzon 
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