Hacker, Maker, Teacher, Thief: Advertising's Next Generation
Buy online ($)
Type
Book
Authors
ISBN 10
0956608337
ISBN 13
9780956608338
Category
ADVERTISING
[ Browse Items ]
Publication Year
2014
Publisher
Pages
294
Description
* What does the industry need to do today (not tomorrow) to stay valuable and relevant? * Is digital collaboration the death of idea ownership? * What the f**k do clients know about great advertising? * How can copying make you more original? * I feel connected, but do I feel more human? * How are the porn industry, illegal black market and bitcoins changing online culture today? * Should we make things people want rather than make people want things? * How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation. - from Amzon
Number of Copies
2