But Wait, There's More!: A History of Australian Advertising, 1900–2000
Type
Book
Authors
ISBN 10
0522853226
ISBN 13
9780522853223
Category
ADVERTISING
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Publication Year
2008
Publisher
Pages
224
Tags
Description
From newspaper hacks to multimillion-dollar campaigns, this examination of the history of advertising in Australia provides insight into the place of ads in Australian society. The ad business down under has grown over the course of the twentieth century from a disorganized group of individuals peddling column inches to an enterprise run by giant transnational companies that move millions of dollars. This book looks at the forces and influences underpinning the growth and changes in the business and touches on the sometimes hidden pressures of advertising in daily life. - from Amzon
Number of Copies
3
