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Page 14 of 23
Title
Authors/Editors
Publisher
Type
Copies
Get Content Get Customers: Turn Prospects into Buyers with Content Marketing
Edition
:
1
Year
:
2009
Call No
:
658.8 PUL
Joe Pulizzi
Newt Barrett
McGraw-Hill Education
Books
1
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Edition
:
1
Year
:
2014
Ekaterina Walter
Jessica Gioglio
McGraw-Hill Education
Books
1
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Edition
:
1
Year
:
2005
ISBN
:
0071462155
ISBN 13
:
9780071462150
Call No
:
659.1 CAP
Joe Cappo
McGraw-Hill Education
Books
1
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Edition
:
1st
Year
:
2001
ISBN
:
0071364153
ISBN 13
:
9780071364157
Call No
:
658.827 MAR
Margaret Mark
Carol Pearson
Carol S. Pearson
McGraw-Hill Education
Books
1
Managing Organizational Change: A Multiple Perspectives Approach
Edition
:
2
Year
:
2008
ISBN
:
0073404993
ISBN 13
:
9780073404998
Call No
:
658.4 PAL
Ian Palmer
Richard Dunford
Gib Akin
McGraw-Hill Education
Books
1
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Edition
:
1
Year
:
2014
ISBN
:
111861125X
ISBN 13
:
9781118611258
Call No
:
658.8 YOH
Denise Lee Yohn
Jossey-Bass
Books
1
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
Edition
:
1
Year
:
2000
ISBN
:
1578511240
ISBN 13
:
9781578511242
Call No
:
658.4038 PFE
Jeffrey Pfeffer
Robert I. Sutton
Harvard Business School Press
Books
1
Contemporary Tourism: an international approach
Edition
:
3rd edition
Year
:
2016
ISBN
:
1910158593
ISBN 13
:
9781910158593
Call No
:
338.4
COO
Chris Cooper
Michael Hall
Goodfellow Publishers
Books
2
Appreneur: Secrets to Success in the App Store
Edition
:
1st ed.
Year
:
2013
ISBN
:
1430264756
ISBN 13
:
9781430264750
Call No
:
005.1068 PIE
Taylor Pierce
Apress
Books
1
Tourism Distribution Channels
Edition
:
1
Year
:
2001
ISBN
:
0826454704
ISBN 13
:
9780826454706
Call No
:
338.47910688 BUH
Dimitrios Buhalis
Eric Laws
Cengage Learning EMEA
Books
2
10
11
12
13
14
15
16
17
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