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  Title Copies
Innovation Management & New Product Development, 5th ed. 
Edition: 5 
Year: 2011 
ISBN: 0273736566 
ISBN 13: 9780273736561 
Call No: 658.5 TRO 
 1 
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies 
Year: 2015 
ISBN: 0986079308 
ISBN 13: 9780986079306 
Call No: 659.11
FAR 
 1 
Market Segmentation: How to Do It and How to Profit from It 
Edition: 4 
Year: 2012 
ISBN: 1118432673 
ISBN 13: 9781118432679 
Call No: 958.802 MCD 
 1 
Marketing for hospitality and tourism 
Edition: 5. uppl. 
Year: 2010 
ISBN: 0132453134 
ISBN 13: 9780132453134 
Call No: 647.940688 KOT 
 1 
Marketing management 
Edition: 13th ed. 
Year: 2009 
ISBN 13: 9780136009986 
Call No: 658.8 KOT 
 1 
Marketing Plans: How to Prepare Them, How to Use Them 
Edition: 7 
Year: 2011 
ISBN: 0470669977 
ISBN 13: 9780470669976 
Call No: 658.8 MCD 
 1 
Measuring Marketing: 110+ Key Metrics Every Marketer Needs 
Edition: 2 
Year: 2013 
ISBN: 111815374X 
ISBN 13: 9781118153741 
Call No: 658.8
DAV 
 1 
Permission Marketing: Turning Strangers into Friends and Friends into Customers 
Edition: 1 
Year: 1999 
ISBN: 0684856360 
ISBN 13: 9780684856360 
Call No: 658.8 GOD 
 1 
Purple Cow: Transform Your Business by Being Remarkable 
Edition: 1 
Year: 2003 
ISBN: 159184021X 
ISBN 13: 9781591840213 
Call No: 658.8 GOD 
 1 
Re-Imagine!: Business Excellence in a Disruptive Age 
Edition: Reprint 
Year: 2006 
ISBN: 0756617464 
ISBN 13: 9780756617462 
Call No: 658 PET 
 1 
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