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  Title Copies
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads 
Edition: 4 
Year: 2012 
ISBN: 1118101332 
ISBN 13: 9781118101339 
Call No: 659.13 SUL 
How to Brand Yourself Online Like A CEO: A Personal Branding Manual for Anyone Serious About Their Career 
Year: 2015 
ISBN: 150863663X 
ISBN 13: 9781508636632 
Call No: 406 SAN 
M: Advertising 
Edition: 2 
Year: 2014 
ISBN: 0078028965 
ISBN 13: 9780078028960 
Call No: 659.1 ARE 
Permission Marketing: Turning Strangers into Friends and Friends into Customers 
Edition: 1 
Year: 1999 
ISBN: 0684856360 
ISBN 13: 9780684856360 
Call No: 658.8 GOD 
Social Communication in Advertising: Consumption in the Mediated Marketplace 
Edition: 3 
Year: 2005 
ISBN: 0415966760 
ISBN 13: 9780415966764 
Call No: 659.1 LEI 
The 22 Immutable Laws of Branding 
Edition: 1st 
Year: 2002 
ISBN: 0060007737 
ISBN 13: 9780060007737 
Call No: 658.8 RIE 
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design 
Edition: 2nd 
Year: 2005 
ISBN: 0321348109 
ISBN 13: 9780321348104 
Call No: 658.821 NEU 
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age 
Edition: 1 
Year: 2005 
ISBN: 0071462155 
ISBN 13: 9780071462150 
Call No: 659.1 CAP 
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes 
Edition: 1st 
Year: 2001 
ISBN: 0071364153 
ISBN 13: 9780071364157 
Call No: 658.827 MAR 
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series) 
Edition: 5 
Year: 2013 
ISBN: 0415856728 
ISBN 13: 9780415856720 
Call No: 659 KAT 
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