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Page 8 of 10
Title
Authors/Editors
Publisher
Type
Copies
Strategic Management: Concepts: Competitiveness and Globalization
Edition
:
12
Year
:
2016
ISBN
:
1305502205
ISBN 13
:
9781305502208
Call No
:
658.4 HIT
Michael A. Hitt
R. Duane Ireland
Robert E. Hoskisson
Cengage Learning
Books
1
Fundamentals of Management
Edition
:
4th Asia Pacific edition
Year
:
2012
ISBN
:
0170192989
ISBN 13
:
9780170192989
Call No
:
658 SAM
Danny Samson
Richard L. Daft
Cengage Learning Australia
Books
1
Management (10th Edition)
Edition
:
10
Year
:
2008
ISBN
:
0132090716
ISBN 13
:
9780132090711
Call No
:
658 ROB
Stephen P. Robbins
Mary Coulter
Prentice Hall
Books
1
The New Digital Age
Year
:
2013
ISBN
:
1848546211
ISBN 13
:
9781848546219
Call No
:
003.2 SCH
Eric Schmidt ( AI LI KE SHI MI TE ) . Jared Cohen ( JIA LI DE KE EN )
John Murray Publishers Ltd
Books
1
The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Edition
:
1
Year
:
2005
ISBN
:
0071462155
ISBN 13
:
9780071462150
Call No
:
659.1 CAP
Joe Cappo
McGraw-Hill Education
Books
1
Panic
Edition
:
2nd ed.
Year
:
2013
ISBN
:
1863956123
ISBN 13
:
9781863956123
Call No
:
994.07 MAR
David Marr
Black Inc.
Books
1
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Edition
:
1
Year
:
2014
ISBN
:
111861125X
ISBN 13
:
9781118611258
Call No
:
658.8 YOH
Denise Lee Yohn
Jossey-Bass
Books
1
Disruption: Overturning Conventions and Shaking Up the Marketplace
Edition
:
1
Year
:
1996
ISBN
:
0471165654
ISBN 13
:
9780471165651
Call No
:
659.1 DRU
Jean-Marie Dru
Wiley
Books
1
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Edition
:
4
Year
:
2010
ISBN
:
0415873533
ISBN 13
:
9780415873536
Call No
:
659
KAT
Helen Katz
Routledge
Books
1
Journalism in the Digital Age: Theory and practice for broadcast, print and online media
Edition
:
Updated
Year
:
1999
ISBN
:
0240515897
ISBN 13
:
9780240515892
Call No
:
070.4 HER
John Herbert
Focal Press
Books
1
2
3
4
5
6
7
8
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