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  Title Copies
Breaking Up America: Advertisers and the New Media World 
Edition: New edition 
Year: 1998 
ISBN: 0226817504 
ISBN 13: 9780226817507 
 1 
Innovation Management & New Product Development, 5th ed. 
Edition: 5 
Year: 2011 
ISBN: 0273736566 
ISBN 13: 9780273736561 
Call No: 658.5 TRO 
 1 
Market Segmentation: How to Do It and How to Profit from It 
Edition: 4 
Year: 2012 
ISBN: 1118432673 
ISBN 13: 9781118432679 
Call No: 958.802 MCD 
 1 
Marketing Research: 3rd Asia-Pacific edition 
Edition: 3rd edition 
Year: 2013 
ISBN: 0170236021 
ISBN 13: 9780170236027 
Call No: 658.83 ZIK 
 1 
The 22 Immutable Laws of Branding 
Edition: 1st 
Year: 2002 
ISBN: 0060007737 
ISBN 13: 9780060007737 
Call No: 658.8 RIE 
 1 
The Art of the Pitch: Persuasion and Presentation Skills that Win Business 
Edition: 2012 
Year: 2012 
 1 
The Art of the Pitch: Persuasion and Presentation Skills that Win Business 
Edition: 2012 
Year: 2012 
Call No: 658.4
COU 
 1 
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) 
Edition: 1 
Year: 2015 
ISBN 13: 9781118968055 
Call No: 658.40
OST 
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